Welcome to the Puppy and Kitten Hub
Whether you’re getting your first puppy or kitten or are just thinking about it, it’s important to know how you can give them the best start to life, so that they can grow happily and healthily into adulthood. Get important insights around feeding, behaviour and more in our Puppy and Kitten Hubs.
Helpful Articles
Our puppy and kitten specialty products
Science-backed & professionally endorsed
Scientifically-backed
Developed with veterinarians and nutritionists at Waltham Petcare Science Institute - a world leading authority in pet care and nutrition.
Used and recommended by vets
Endorsed by ambassador Dr. Cherlene Lee, Australian practicing veterinary surgeon, veterinary hospital owner and passionate pet parent.
Loved by pets and their parents
Adored by Frankie, and thousands of other Australian cats and dogs thriving on the delicious, high-quality OPTIMUM™ recipes.
Locally developed recipes
Designed and produced in Bathurst NSW and Wodonga VIC Australia, by expert product developers like Annisa: OPTIMUM™ Product Development Scientist.