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Kibble claims Together

Health benefits driven by science

What a pet eats at each life stage has a powerful effect on their growth, strength and total well-being. The OPTIMUM™ range is developed in Australia in association with the Waltham Petcare Science Institute, a world leading authority in pet care and nutrition, so you can be confident that your dog or cat is receiving proven nutrition tailored to their needs.

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OPTIMUM™ PRO is a specialised health range for your dog’s targeted needs, scientifically formulated with active ingredients for Digestive Health, Mobility Health, and Sensitive Skin and Vitality.

Each recipe has a Triple Action Formulation, using active ingredients that work together to address the specific health needs of your dog.

OPTIMUM™ PRO range is complete and balanced and made in regional Australia using premium ingredients. Only available at Coles.

Explore our new range of dog treats

Explore our new range of dog treats

The delicious new range of OPTIMUM dog treats has been developed with real Australian meat, select wholesome natural ingredients and beneficial functional nutrients to help maintain and support your dog’s health needs.

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Used and Recommended by Dr. Cherlene Lee

Endorsed by ambassador Dr. Cherlene Lee, Australian practicing veterinary surgeon, veterinary hospital owner and passionate pet parent.

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Expert stories and advice

There is more to the good health and happiness of your best friend than just good nutrition. With the expert help of WALTHAM™ Research and several Australian veterinarians, we have gathered information and advice on key pet health and wellbeing topics.

Science-backed & professionally endorsed

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Developed with veterinarians and nutritionists at Waltham Petcare Science Institute - a world leading authority in pet care and nutrition.

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Loved by pets and their parents

Adored by Frankie, and thousands of other Australian cats and dogs thriving on the delicious, high quality OPTIMUM recipes.

Locally developed recipes

Designed and produced in Bathurst NSW and Wodonga VIC Australia, by expert product developers like Annisa: OPTIMUM Product Development Scientist.

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Made in regional Australia, using quality ingredients

Following the highest quality and food safety practices, OPTIMUM products are expertly crafted in Bathurst NSW and Wodonga VIC and exported to the world.